Speaker · Team MOR.E
Lawyer. Founder of Envesta. Ultramarathon runner.
At 40 she was not an athlete. At 41 she ran her first ultramarathon; she has now run four, 50 miles each, and won her category in all four. In her talks, she brings companies what she learned between the office and the road: focus, adaptation and teamwork.
The talk
Kilometre 40 of the Keys 100, 2026
It is noon on the Florida Keys highway and the race is only halfway through. At that point, running looks a lot like running a company: strategy, planning, communication, teamwork, decisions and adaptation. Sound familiar?
Mónica tells how a lawyer who started her company with a desk, a computer and a printer went on to cross four 50-mile finish lines — and what that teaches any team.
01
“I don’t run with my legs. I run with my head.”
Fifty miles are not run all at once: they are run in stretches, from one stop to the next. Shrinking a huge challenge down to what comes next, managing energy, and deciding well when the body asks to stop.
02
“The plan matters. But when the plan dies, the real race begins.”
Rain, 47 °C heat, a plan that stops working halfway through. Deciding with incomplete information, and understanding that changing the plan is not abandoning the goal.
03
“One person crosses the finish line. But nobody runs 80 kilometres alone.”
Behind every race is a team with clear roles, rehearsed handoffs and a single goal. Communication, trust and shared responsibility: the same things that make a company work.
And one idea that runs through all three
High performance is not giving 100% all the time. Energy is a strategic resource, and it has to be managed.
For teams and leaders who need a real story of discipline and results: leadership meetings, conventions and internal events. Format and length are tailored to each event.
Check availability“I thought running had nothing to do with my professional life. Until I discovered I had been training for an ultramarathon my whole life without knowing it.”
Founds Envesta with a desk, a computer and a printer, inside the office of one of her first clients.
Envesta is formally incorporated. It starts with oil and mining clients and widens its portfolio to nearly every industry.
Focuses on what is now the core of the business: helping foreign companies land in Colombia and Latin America.
Envesta Perú and ENV Consulting are born.
First half marathon, in Cali: 1:57.
At 40 she was not an athlete: she had run only two races and had never had a coach. In October she starts training with one.
Miami half marathon in 1:49 and Lima in 1:44, in the middle of a business trip. She kept finishing her long runs with energy to spare and asked for something different: after about eight months of training, an ultramarathon. Her coach said yes; she said Mónica had a very good head for it.
At 41, her first ultramarathon: the Daytona 100, 50 miles. First in her category.
Three more ultras, first in her category in every one. In December 2025 she runs the 50 miles in 8:42:26.
Runs Envesta and trains for what comes next.
Envesta
Envesta helps foreign companies land in Colombia and Latin America: a niche with few competitors and, for that reason, expertise that is hard to copy. Mónica trains with that agenda on her shoulders: meetings, travel and clients.
Visit EnvestaFour ultramarathons
All in Florida, all with a road crew.
Florida’s Atlantic coast
Her first ultramarathon.
Florida Keys
The race she remembers as her happiest.
Florida’s Atlantic coast
6 minutes 22 seconds off the podium.
Florida Keys
The heat race: it felt like 47 °C (117 °F) at noon.
The team
In every ultramarathon she is supported by a road crew. The van drives ahead and waits at every stop with water, food, ice and whatever else she needs. Everyone knows their job.
Why MOR.EThat crew is called Team MOR.E: MOR for Mónica Ordóñez Rizo, E for Endurance.
What a company takes away
What comes next
The plan is written. Now it has to be delivered, week by week. We will share it on Instagram very soon.
Follow @teammor.e
Press
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Short bio
Mónica Ordóñez Rizo is a lawyer, the founder of Envesta — a firm that helps foreign companies land in Colombia and Latin America — and an ultramarathon runner. At 40 she was not an athlete; at 41 she ran her first ultramarathon. She has since run four 50-mile races in Florida and won her category in all four, with a best time of 8:42:26. She speaks to companies about focus, adaptation and teamwork.
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